In the past 12-18 months, we have seen a seismic shift in consumer behavior. The acceleration of e-commerce, driven by native direct-to-consumer digital brands, has reinvented the purchase journey.

The pandemic accelerated the shift to digital-first buying, with an impact that continues to shake up the landscape for B2C and B2B merchants alike.

For B2C and B2B companies alike, the rigorous work of commerce experience transformation starts with solid planning and the support of key stakeholders across the organization.

Customers expect brands to engage with them seamlessly across channels and touchpoints. Headless commerce is one way customer-centric organizations stay a step ahead of those expectations.

In their 2021 white paper, “The Business Value of Adobe Commerce Cloud,” IDC reports on organizations using Adobe Commerce who link their use of the platform to significant incremental revenue gains and other business achievements, including:

Merkle’s Loyalty Accelerator for AEP aims to help deliver the experiences customers are looking for with a standardized data schema focused on real-time awareness and a comprehensive view of the customer.

For the fourth straight week, intent data shows “search engines” are the most-searched topic among brand marketers, according to Bombora Company Surge.