The enterprise data platform can be implemented in a few ways depending on the data and technology maturity status of your organization as well as different aspiration levels.

Last year, the retail and consumer goods industries turned all their attention to e-commerce, knowing that consumers would not be walking through brick-and-mortar stores. Even so, they couldn't know how, when and to what capacity consumers would engage online.

Data Accelerator Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.

While it was fairly clear that pivoting to a digital-first strategy was the way to go for the 2020 holiday season, brands face a new kind of uncertainty in 2021.

Our Digital Marketing Report recapping 2nd quarter performance highlighted extreme year over year trends across digital media. Although this trend was expected, it still brings with it a measurement challenge for the many advertisers that use year over year performance as an important performance benchmark.

Creating Impactful Connections Throughout the Customer Journey

Delivering the right content to the right person at the right time is no longer optional for generating pipeline and revenue — it’s critical. Yet, marketers routinely fail to deliver the relevant, quality content experiences that B2B buyers now expect.

How Promotions Drive Identity