National Outdoor Gear & Apparel Retailer Significantly Increases Email Revenue
The Orvis Company, a trusted source of outdoor discovery and adventure rooted in a strong sporting heritage, has more than 5,000 offerings including distinctive clothing for men and women, home furnishings, gifts, innovative dog gear, and travel experiences. With a catalog circulation in excess of 45 million, the company relies heavily on its website to work in tandem with its well-established catalogs and to optimize online engagement and sales.
Orvis recognized the importance of identifying website visitors to support both online-only and catalog shoppers driven to the website (when a catalog is mailed, online sales increase). For both groups, triggered emails offers a high return on investment when visitors leave without making a purchase. The company also recognized the opportunity to improve catalog mailing decisions with shopping data linked to identified website visitors.