To better engage website visitors and transform shoppers into buyers, Smith & Noble turned to Merkury's Consumer Insights & Interaction Hub™.
Smith & Noble realized that this customer knowledge — including visitor identification and subsequent tracking of when and how customers visited the website, how long they stayed, and what they shopped for — could be used to strengthen customer acquisition and better convert website visits into sales.
Implementing Merkury's Triggered Lightbox and Triggered Email services was easy, with Merkle seamlessly establishing an API integration with Smith & Noble’s email service provider. Smith & Noble now uses personalized lightboxes to drive sales via optimized visitor experiences and exclusive offers for identified visitors. Visitors who can’t be identified (and those who can be identified but haven’t signed up for email) receive special offers to capture their email address and instantly receive a follow-up “Welcome” email.