We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×
Three Steps to Behavioral Customer Journeys That Resonate

Three Steps to Behavioral Customer Journeys That Resonate

Creating Impactful Connections Throughout the Customer Journey

If data is the foundation of marketing, then behaviors are the axis on which the marketing world spins. A behavior should trigger an action by a brand that is tailored to that consumer; leading to another behavior and so on until the end of the customer’s journey is complete. Then, it starts over again.

Email is a prominent channel for engagement, and the past year has only validated this further. However, an automated, omnichannel program is necessary to truly meet consumers when, where, and how they engage. Learn about the foundational approach to behavioral journeys and the three steps to success.

  • Affect the entire funnel — No matter where the customer is in their journey, you must provide relevant content that drives the next action.
  • Automate — Scale the program for long-term effectiveness.
  • Adapt — Always look to evolve your messaging and activations.
In Our Company