Create unique loyalty experiences that deliver continual customer value
We believe that a loyal consumer is a brand’s greatest asset. Our vision recognizes that loyalty must be earned, first through a great product or service, and then through emotional bonding and personalized experiences. Building loyalty with customers creates lasting bonds, intense customer advocacy, recurring and improved sales, lower churn, lower acquisition costs and builds your brand. Our formal approach to this is called Human Loyalty®
We have aligned our loyalty solutions to deliver digital moments of value at every stage of the loyalty spectrum, creating enriched customer experiences while driving value for the brand. We invent innovative programs such as rebates, advocacy programs, point-based programs, gamification programs and many others. We do everything from strategy to data to design to technology and operations, including legal compliance and logistics.
Take the Human Loyalty® Maturity Assessment
See how you score for loyalty strategy. Take the Human Loyalty Maturity Assessment to understand how you stack up against competitors and get guidelines for optimizing your loyalty program.
MORE ABOUT THIS SERVICELoyalty programs
Loyalty is created over time by consistently meeting expectations and providing positive experiences between a consumer and a brand. Merkle’s comprehensive solution, Human Loyalty® is built on our native technology and founded upon decades of business strategy. We help brands around the globe to build lasting relationships with their consumers through flexible technology, layers of engagement, and key insights. Let us customise a loyalty program for your business or show you our SaaS platform, LoyaltyPlus™.
- Custom enterprise programs
- Digital rebates
- Surprise & delight
- Advocacy programs
- Traditional points-based programs
- B2B and B2E loyalty
- Global SaaS platform
- Unique code generation
Our team can help develop and manage your loyalty program through our range of professional services including strategic consulting, analytics, UX, and creative. Our experienced consultants combine consumer engagement expertise with Merkle’s strategic methodologies to drive improved consumer engagement. Our heritage in analytics and insight creation leverages data science and analytics to assess program performance and recommend improvements. Our goal is to create digital moments that drive deeper engagement and brand affinity.
Our in-house agency services combine strategic consulting, analytics, UX and creative. Our team of strategic consultants combine consumer engagement expertise with tried-and-tested methodologies to help you answer your most challenging consumer engagement questions. Our Analytics and Insights discipline combines data scientists and analysts with multi-dimensional program data to measure the performance of your program and tactics. Our in-house team of strategic marketers, storytellers, visual artists and experience architects craft award-winning digital moments that stop people in their tracks and motivate desired consumer behaviors.
It’s all in the details. Legal compliance, reward strategy and procurement, winner administration, prize fulfillment and customer service are of utmost importance for every program we run. We lead the way for loyalty compliance, working alongside legislators to protect brands and consumers across North America and in more than 40 other countries. Our team of experts handles the detailed and complex tasks of securing the right prizing and rewards (e.g., redeemed merchandise, cash back, services, donations, etc.), and provides white-glove service to your consumers, , and making sure redeemed rewards and incentives get there on time, so your team doesn’t have to.