This year's Summit has been canceled
We hope to see you in 2021!
Hyper-personalization and the Connected Customer Experience
This year's Marketing Imperatives embraces the power of consumers. In its eighth edition, the award-winning book details how brand success will ultimately hinge upon achieving the next level of hyper-personalization and playing a leading role in the direct-to-consumer revolution. You’ll achieve this by learning how to master identity, balancing the mix of in-house and outsourced skillsets, and yes, delivering a total customer experience.