Registration
12:00 PM - 3:00 PM

Opening Remarks
3:00 PM - 3:15 PM
Presented By

Opening Session
3:15 PM - 3:45 PM
Presented By

2019 Marketing Imperatives Overview
3:45 PM - 4:15 PM
Presented By

Starting with the Customer: A Conversation with Groupon
4:15 PM - 5:00 PM
Presented By

Meet the Experts
5:00 PM - 6:00 PM

*Registration required for each 30minute meeting


Welcome Reception
6:00 PM - 7:00 PM

Sponsored by Pepperjam

Sunrise Yoga
6:20 AM - 7:15 AM

Start the day by awakening your senses and begin the day with an invigorating and energizing 50 minute class surrounded by the Sonoran Desert and Tortolita Mountains.

* Registration required


The Art of Relevance to Win in Today’s Digital Reality
8:00 AM - 8:30 AM
Presented By

Welcome Remarks
8:45 AM - 9:00 AM
Presented By

Orchestrating Canon’s Digital Transformation
9:00 AM - 9:45 AM
Presented By

This session will explore how Canon, an 82 year old company that has traditionally focused on product manufacturing and innovation, is transforming to a consumer-centric organization in order to meet the ever changing needs of modern customers and cultural shifts that have drastically changed the market landscape. During the presentation, Rita Dubey and Michael Lebron, will discuss the necessary elements required to drive this transformation: The Data, Tools, People, and Process and the importance of true partnership and collaboration internally to ensure success throughout this journey.


Integrate Your Customer Strategy
9:45 AM - 10:00 AM
Presented By

This session will discuss how to build a picture of your desired audience, understand those relationships and how you’d like to change them, and how to create a flexible roadmap for change.


Marketing Imperative Keynote: A Bank Built for Customers – The Citizens Access Approach
10:00 AM - 10:30 AM
Presented By

If you wanted to build a bank from scratch, where would you begin? How would you determine your branding, products, and services in addition to platforms and marketing strategies? What would be your guiding principle, and how would you stay true to it each step of the way?  Citizens Access, a new digital bank, had the opportunity to explore, develop a strategy, and succeed in addressing each of these big questions


Networking Break & Demo Area Sponsored by ActionIQ
10:30 AM - 11:00 AM

Integrate Your Customer Strategy Breakouts
11:00 AM - 11:30 AM

Breakout 1: Integration of Customer Strategy in a Regulated Industry, Presented by: Lia Thornton, Multichannel Marketing Head, Mitsubishi Tanabe Pharma America, Inc. & Kent Groves, SVP, Health Strategy Lead, Merkle

Make it about them and not you. Join us as we take a closer look at how to rethink your marketing strategy and shift to focusing on people and rather than your brand. Learn to make it personal while balancing industry specific data usage restrictions. We'll present focused approaches to creating integrated marketing strategies for the pharmaceutical industry where data and insights are restricted in their application.

Breakout 2: Integrating Loyalty and Promotions in your Customer Strategy, Presented by: Suzanne McDonnell, Director of Marketing, Sony, Steffi Slonski, VP, Group Account Director/Creative Strategist, Merkle, and Christine Knight, Sr. Account Director, HelloWorld, A Merkle Company

During this session, learn how loyalty programs and promotions should play a key role in your overall customer strategy and on-going CRM marketing efforts. See this come to life with a unique, fun, omni-channel experience with “Into the Spider-Verse”.

Breakout 3: Driving Towards People-Based Marketing: Tips & Tricks, Presented by Julie Sukosd, Director, Digital Performance Marketing & CRM, Under Armour

With a sea of martech solutions, join Under Armour to learn what they have done to drive towards people-based marketing. During this session, Julie will share helpful tips and lessons learned about their journey.


Adobe on Adobe
11:40 AM - 12:10 PM
Presented By

Networking Lunch
12:15 PM - 1:15 PM

Work Smarter with Machine Learning
12:30 PM - 1:00 PM
Presented By

AI in advertising is often talked about as a future opportunity, but the reality is that we have been living that future for a while now. Katie will review how Facebook applies AI to Machine Learning that underpins our delivery system and highlight a number of automated solutions that maximize campaign performance across the Facebook Family of Apps and Services.


Integrate Your Technology Stack
1:15 PM - 1:30 PM
Presented By

This session will discuss how to unlock your marketing technology stack through the integration of your MarTech stack. Changing the way you look at data management, IT processes, and the operationalization of data, will enable you to maximize investments in this area to ensure a return


Marketing Imperative Keynote: Data as a Strategic Growth Driver
1:30 PM - 2:00 PM
Presented By

Fundamental changes in the digital data landscape will drastically change how global brands engage with their consumers. With the barriers to understanding consumer behavior falling away, there is both the opportunity to build more profitable consumer relationships and the risk of disruption by the companies that adapt to this new world.  In this session, learn how GSK Consumer Healthcare is making digital, data and analytics a strategic priority and the steps it is taking to build on its global  market leader position.


Integrate Your Technology Stack Breakouts
2:00 PM - 2:30 PM

Breakout 1: Evolving for Growth: An Enterprise Data Integration Journey, Presented by: Bill Gale, VP, Enterprise Data, AARP

As one of the largest membership organizations in the country supporting the 50+ population, AARP has long been capturing, managing, and leveraging data by building sophisticated databases focused on members, prospects, donors, advocates, and volunteers. AARP achieves key organizational objectives like member acquisition, engagement, and retention through the integration of its data and technology. Come learn about AARP’s journey and vision, and the great impact its evolution has had on growth.

Breakout 2: How L’Oréal Leveraged Technology to Drive People-Based Marketing, Presented by: CJ Browne, Director, CRM & Data, L’Oréal LUXE

Breakout 3: The Perfect Taco: Building a CDP for Customer 360, Presented by: Jon Kosoff, VP, eCommerce & Performance Marketing, Taco Bell & Craig Howard, VP, Chief Solution Architect, Merkle


Meet the Experts
2:40 PM - 3:10 PM

*Registration required for each 30minute meeting


Afternoon Activities
3:15 PM - 5:30 PM

Cocktail Reception
6:00 PM - 7:00 PM

Sponsored by Google


Summit Party
7:00 PM - 11:59 PM
Sunrise Yoga
6:30 AM - 7:20 AM

Start the day by awakening your senses and begin the day with an invigorating and energizing 50 minute class surrounded by the Sonoran Desert and Tortolita Mountains.

* Registration required


Breakfast & Presentation (8:00 AM-8:30 AM) - The Path to 1:1 Excellence
7:45 AM - 8:45 AM
Presented By

When done well, customer engagement requires an understanding of a customer’s context. It requires them to show empathy. It requires them to learning from one interaction, and apply that to the next, like in a real human conversation. Success doesn’t require being aggressive and loud - it’s simply requires you to build a human connection - rather than waiting for the next chance to speak, sell, or push a product. This session discuss how truly disruptive companies are implementing AI, machine learning, and decisioning technologies to connect in a new way, and perform customer value management at scale. He’ll discuss how AI is being deployed strategically using real people, processes, and data – and how top-performing orgs keep these transformational projects on track and producing real value.


Welcome Remarks
8:45 AM - 9:00 AM
Presented By

Integrate Your Execution
9:00 AM - 9:20 AM
Presented By

This session will discuss how to bridge instead of break your internal silos, embrace new ways of collaborating across your business, gain budget and buy-in and take your customer-based strategy to market.


Realizing Our Potential through Integrated Execution Strategy
9:20 AM - 9:50 AM
Presented By

In a highly competitive market where handset costs are rising and device features may not be enough to encourage an upgrade, Samsung leverages their proprietary Services including Samsung Pay, Health, Galaxy Store to deliver incremental utility, value and device attachment. Discover how Samsung’s Content & Services team is unleashing the power of their app platform via connected data, strategic partnerships and Samsung Rewards to drive 1:1 relationships, engagement and revenue.  

 


Networking Break & Demo Area Sponsored by ActionIQ
9:50 AM - 10:20 AM

Integrate Your Execution Breakouts
10:30 AM - 11:00 AM

Breakout 1: Panel: Integrate Your Execution

  • Moderated by: Margie Chiu, SVP, Business Strategy Merkle

Breakout 2: Hop on the Execution Highway, Presented by Sallie Atsalis, Manager, Marketing Operations, CRM, GM, OnStar

How can your marketing team take the exit ramp, merge into traffic, and then move over to the fast lane of the execution highway?  How can you rally your entire team to lean in for a more integrated marketing execution process?  We took a clue from IT and transformed our extended team into an agile, sprint-based driving machine. Sallie will walk you through how we did it and how you can apply it to your business.  See you in the fast lane!

Breakout 3: The Product is the Experience: Executing on an End-to-End Customer Journey Through an Integrated Partner Ecosystem, Presented by: Rahim Rajpar, Head of Marketing & Direct to Consumer Business, John Hancock Insurance

The successful execution of an seamless, easy customer experience is a critical component to building out a new business. During this session, Rahim Rajpar, will share his team’s path to executing a new DTC channel via the creation of an integrated vendor partner ecosystem. By developing new vendor relationships, driving a new, agile way of (re)thinking, and breaking down silos between stakeholder groups, the team was able to scale the business quickly, all while keeping the customer experience at the center of all decision-making.


The Hybrid Services Model: Why Future-forward Marketers are Taking a New Approach
11:10 AM - 11:40 PM
Presented By

More companies are taking marketing in-house; today nearly 70% now have an in-house agency. But while the in-house trend had grown in popularity, it often fails to live up to its full promise – and in fact brings its own set of significant challenges. Forward-thinking marketing leaders take a more nuanced approach to their resourcing strategy, one that includes FTEs alongside in-house partners and outside agencies. This new hybrid model enables companies to leverage the unique strengths of each resource against their overall marketing ambitions within in a seamless, optimized framework


Closing Remarks
11:40 AM - 12:00 PM
Presented By

Networking Lunch
12:15 PM - 1:45 PM

Executive Women’s Lunch: Meditation & Reflection
12:15 PM - 1:45 PM

Meet the Experts
12:30 PM - 1:30 PM

*Registration required for each 30minute meeting

Special Note:

All times listed on the agenda are Mountain Standard Time, which is three hours behind Eastern Daylight Savings time.

FAQs

Is there a registration cost?

Registration is free. Hotel accommodation & travel are the responsibility of the attendee.

 

How do I register?

Submit a request using the “Request an invite” button on the home page of this site.

 

How can I reserve a hotel room?

Details on how to book a hotel room are included in the registration confirmation email.

 

How can my organization become a sponsor?

Email [email protected] for more information.

 

Is there transportation from the airport to the hotel?

Transportation to the resort is the responsibility of the attendee. Cab fare is approximately $75-$80. Lyft and Uber operate from Tucson Airport and will cost approximately $40-$50.