High Tech Blog RSS https://www.merkleinc.com/taxonomy/term/149/rss.xml en Building an Intelligent Funnel https://www.merkleinc.com/blog/building-intelligent-funnel <div><p>Shaping the success of a brand relies on a marketer’s ability to create an intelligent and fully-connected marketing funnel. A funnel moves like a swarm of birds — fluid, collective, and constantly moving to new opportunities.</p> <p>After spending the entirety of his professional life within the funnel, Matt Donovan, general manager and partner at Microsoft, has worked with numerous brands who have all viewed the purpose of the funnel differently.</p></div> </span> Fri, 18 Aug 2017 14:53:15 +0000 8047 Building an Intelligent Funnel https://www.merkleinc.com/blog/building-intelligent-funnel <div><p>Shaping the success of a brand relies on a marketer’s ability to create an intelligent and fully-connected marketing funnel. A funnel moves like a swarm of birds — fluid, collective, and constantly moving to new opportunities.</p> <p>After spending the entirety of his professional life within the funnel, Matt Donovan, general manager and partner at Microsoft, has worked with numerous brands who have all viewed the purpose of the funnel differently.</p></div> </span> Fri, 18 Aug 2017 14:53:15 +0000 8047 Using Content for Effective Lead Generation https://www.merkleinc.com/blog/using-content-effective-lead-generation <div><p><em>For more great insight on this topic, join us for Merkle’s B2B &amp; Tech Executive Marketing Exchange, October 25-26 at the Ritz-Carlton in Dana Point, California. <a href="https://go.pardot.com/l/47252/2016-09-08/4dhmgk">See the agenda and request an invite on the event listing page</a>.</em></p></div> Thu, 08 Sep 2016 14:53:39 +0000 6974 Using Content for Effective Lead Generation https://www.merkleinc.com/blog/using-content-effective-lead-generation <div><p><em>For more great insight on this topic, join us for Merkle’s B2B &amp; Tech Executive Marketing Exchange, October 25-26 at the Ritz-Carlton in Dana Point, California. <a href="https://go.pardot.com/l/47252/2016-09-08/4dhmgk">See the agenda and request an invite on the event listing page</a>.</em></p></div> Thu, 08 Sep 2016 14:53:39 +0000 6974