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Merkle’s Q2 2021 Digital Marketing Report: Benchmarks for the Quarter

Merkle’s Digital Marketing Report uses benchmark data for paid search, SEO, display, paid social, and Amazon advertising to uncover important trends among brands and consumers as digital purchasing behavior shifts with relaxed pandemic limitations in major markets across the US.
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3 key growth levers for B2B brands

“Brand to demand,” emotional engagement and customer-centricity are critical growth opportunities for B2B marketers as they shift from a brand-focused to a customer-focused strategy as part of the broader trend of digital transformation, writes B2B marketing experts Michael McLaren of MerkleB2B and Julia Dohe