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The Hybrid Services Approach

One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.

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Customer Engagement Report

Get cross-industry analysis of marketing statistics and trends in addition to articles and case studies to help you make better business decisions.

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Setting Up Loyalty Success in 2020​

The loyalty marketing landscape is quickly evolving, and customer demands are progressing even faster. Merkle’s 2020 Loyalty Barometer Report delves into consumer expectations of rewards and loyalty initiatives to help you stay ahead of the curve.
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I Am Merkle, Vol. 1

I Am Merkle is a series of interviews that showcases the individuals who make Merkle a diverse and unique place to work. Learn Kelly O'Hara, VP at Merkle and Delivery Lead for the Marketing Technology Services organization.
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Why Direct Mail Still Matters in the Digital Age

Believe it or not, because of digital saturation, Millennials and Gen Z may be more open to direct marketing than financial marketers may realize. And, thanks to improved modeling techniques and new printing technology, direct mail can be highly targeted and personalized.