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Customer Engagement Report: Q2 2020

How are marketers adapting?

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Transamerica’s Approach to Personalization: Unifying Data to Fast-Track Sales

Transamerica needed to better understand its customers’ journeys to personalize interactions across channels and media and inform the sales process.

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Five Reasons Why Advertisers Should Be Using Snapchat

Designed for a mobile-first generation, Snapchat offers advertisers a place to reach youthful audiences at tremendous scale. Learn five advantages of Snapchat that should be brought to your next media planning discussion.
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The New Back to School for Retailers

Back-to-School shopping is a key season for many retailers, with an average spend of 26.9 billion dollars annually between 2013 and 2019.