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Facebook’s Data Privacy Changes and What You Need to Know

A lot has happened in the last few weeks to cause abrupt changes in how Facebook handles the personal data of its more than 2 billion users.

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Talking Personalization, Part 2

In our last post we focused on organizational readiness to delivering personalized experiences. Many organizations are realizing that personalization should be a strategy and not simply a marketing tactic.
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What Search Marketers Should Know About Amazon Prime Day

In the last three years, Prime Day has grown to exceed Black Friday sales on Amazon.com. With that growth, it has created a bit of a ripple effect in e-commerce sales. So, what should you know as we enter year four of Prime Day?