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Tea Break Talks with LinkedIn and MerkleB2B: The New Point of View

This webinar will bring four B2B marketing experts in digital marketing and media plus consulting and research to share industry  insights, swap intel from their respective recently released B

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2020 Paid Social Playbook

Get more value from your social media marketing.

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Expect Amazon to Accelerate its Healthcare Positioning in Three Key Areas

In September 2019, we discussed the definition and impact of the “Amazon Effect” in personalized health, a phenomenon we suggested would shape a “future of hyper-personalization in healthcare marketing.” One year on, in a health environment where change has been accelerated by COVID-19, the products and servi
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Tips on Engaging an Agency Partner To Make in-Housing a Reality

2020 has ushered drastic changes for brands as they think about migrating to an in-house or hybrid model. In this article, Janine Flaccavento, SVP, media and new stream media solution lead at Merkle, offers insight into how agencies can help guide partners through the in-housing process.
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Google Search Boycott: Brands, Agencies Buzz About Possibilities

Advertisers have yet to boycott Google Search services -- similar to the way they did its sister company, YouTube, in past years -- but that's not stopping agencies and platforms from considering the idea. An OpenX survey conducted by Harris Poll suggests the possibility.
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5 things for marketers to be thankful for this holiday

Anne-Marie Schaffer, EVP, general manager of retail and consumer goods, auto and mobility for Merkle, shares insight on new solutions and approaches retail marketers may want to consider as they head toward the holiday selling season.