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Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Redefining Viewer Relationships: The New Approach in OTT

Merkle partnered with Parks and Associates to interview media and entertainment executives who have already made a successful transition to direct-to-consumer marketing. In this paper, they share what these pioneers are doing to win in a rapidly evolving and competitive M&E landscape.
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TechBytes with David Booth, Co-Founder and Chief Commercial Officer, Cardinal Path

Cardinal Path is the largest Google Marketing Platform (Analytics 360) reseller in the world. We spoke to David Booth, Co-Founder and Chief Commercial Officer at Cardinal Path, to understand the core tenets of their technology integration for Google 360 and how it helps marketing teams to work with CRM.
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What health insurance can learn from Starbucks

Many put more thought into their coffee orders than their health care coverage. Perhaps the industry needs to try a new approach to customer engagement. One need look no further than the ubiquitous Starbucks brand for inspiration.