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The end of cookies and the new horizon: 6 ways marketing will improve

As governments and businesses respond to consumer demands for greater privacy control and protection through regulations such as General Data Protection Regulation (GDPR) and California Consumer Pr

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Merkle’s Q2 2020 Digital Marketing Report Webinar

What's been happening in media recently? Where are the opportunities and what shifts can you make to your strategy?

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Marketer Interest In 'Ad Blocking' Surges, 'Ad Viewability' Too

In May, when we began analyzing brand and advertiser intent data, and observed significant surges in interest around terms related to "brand safety" and a decrease in intent around "account-based marketing." The data reflected many of the concerns our clients were expressing at the time — about two months int
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Citizens Access: A Bank Built for Customers

This on-demand webinar, which was originally presented at the 2019 Merkle Summit explores how Citizens Access was challenged to build a better, simpler, direct digital bank from scratch – in 9-months.