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The Hybrid Services Approach

One of the most significant shifts in the business landscape over recent years has been the move to in-house marketing – bringing agency services inside the organization.

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Customer Engagement Report

Get cross-industry analysis of marketing statistics and trends in addition to articles and case studies to help you make better business decisions.

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How to Make Digital Transformation a Reality

The old establishment and business models have been disrupted by new innovative startups, providing a digital-first experience. Consumer preferences and the application of technology are evolving rapidly. Where is your company on the curve of transformation?
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B2B Audience Targeting in the Privacy Era (Part One)

During this potentially turbulent transition, as US-based tech stacks come into compliance with CCPA, there are precautionary measures that programmatic traders and media strategists should consider.