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Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Webinars We suggest...

2019 Digital Bowl Report

Merkle’s annual Digital Bowl Report evaluates how well Super Bowl advertisers supported their ad campaigns across the main digital channels — social media, paid search, SEO, and digital media/display. In our Post-Game Webinar, we’ll review how well the 2019 advertisers ran their playbooks.
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How the Data Revolution is bringing Humanity back to your Brand

Modern advertising plays a proxy role, giving brands the opportunity to project a personality and proposition to the masses. We are coming to the end of the advertising age; that doesn't mean the end of creativity — in fact, the opposite, writes, Evan Nicholson, Sr.