We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

What We Think

Top Picks for You

Report

Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business envir

Read More
Blog Post

Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

Read More

Latest Updates

You are showing result for:

Refine Results
Blog Post We suggest...

Limiting Customer Match was a Move Google Probably Needed to Make

Google recently updated its restrictions for Customer Match targeting, reducing the numbers of advertisers that can use Customer Match in the process. Here we outline why Google likely made this update and how it stands to impact advertisers moving forward.