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Elevate Your Brand on Amazon

There’s a whole ecosystem to Amazon. And it’s filled with opportunity for marketers.

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Transamerica’s Approach to Personalization: Unifying Data to Fast-Track Sales

Transamerica needed to better understand its customers’ journeys to personalize interactions across channels and media and inform the sales process.

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Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic

Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.
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Data Driven ABM Strategies

During COVID-19, it’s even more critical that ABM marketers are data-driven and focused on increasing the impact of every dollar of their marketing spend.