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What I Learned from Building a College Basketball Bracket Prediction Model Last Year

Last year, I used many of the analytical tools and skills I developed while working with clients at Merkle, and I combined them with my personal passion for basketball, to build a prediction model

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Digital Bowl Report V

Top brands featured in this year's report include: Budweiser, TurboTax, Tide, Avocados from Mexico, Bud Light, Groupon, Stella Artois, Pringles, Doritos, Mountain Dew, Pepsi, and more.

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Wheels Up! People-Based Marketing Takes Off and Delivers Spectacular Results

Established insurance and wealth management companies are uniquely positioned to take advantage of their addressable audiences through their large customer databases, the deep data about those customers, and financial relationships with individuals – all of which provide a great foundation for PBM.
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How Using a DMP Helps Website Personalization

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.
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Remarketing Best Practices

As the amounts of customer data, devices, and potential brand touchpoints increase, marketers can gain an edge by integrating their approach to data, content design, and cross-channel delivery. Most marketers know that abandoned shopping cart emails, for example, regularly achieve 50%+ open rates.
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Finding the Why: Understanding Rate vs. Mix in Your Data

If you envision two major reasons for change (rate vs. mix) in the digital world, you can use data to inform where you should start by limiting your options as opposed to looking at everything simultaneously.