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I Am Merkle Vol. 9

I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employees and leaders of the Mental health pillar.
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Listening to the Customer: Leveraging Preferences in Marketing

With the demise of the third-party cookie closing in, companies are seeking to gather more first-party data to understand customer wants, preferences, and behaviors. This article from Carly French analyzes the type of customer preferences and how to incorporate them into marketing strategies.