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Facebook’s Data Privacy Changes and What You Need to Know

A lot has happened in the last few weeks to cause abrupt changes in how Facebook handles the personal data of its more than 2 billion users.

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Millennials now hold more purchasing power than any other segment.

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Ask the SMXpert: SEO markup and structured data

Looking for insights into newer markup options and advanced structured data? Alexis Sanders shares additional pointers to help you refine, update and optimize your content.
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What Does the Future Hold for Peer Reviewed Medicine?

Would you prescribe a drug just because other doctors “like” it? There are indications that this may already be happening, and health marketers should start thinking about what that means for them.
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A Machine Learning Guide for Average Humans

Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries.
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The Evolving World of Omni-Channel Orchestration

For marketers, the ability to connect online and offline customer touchpoints and execute true omni-channel marketing strategies is relatively new to the scene. Even so, the discipline is evolving at a rapid pace, as available media, channels, devices, and platforms come and go.
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Loyalty Outlook 2018

Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business environment.