Brands are failing at the all-important job of knowing their customers, judging by The Next Generation Of Consumer Behaviors, a study released last week by Merkle, a firm focused on customer experience management (CXM).

Business-to-business marketers were slow to adopt digital platforms. Some were tortoise slow. Now with the metaverse suddenly thrust upon them, how should they be reacting? ​

Consumers are the true heart of commerce. If you develop strategies dedicated to brand experiences, the conversions will come. In this blog, we’ve broken down four key components of a best-in-class commerce experience to set your brand on the path to success.

Merkle’s Digital Marketing Report found Q3 2021 to be, like its recent predecessors, one marked by unusual digital performance. A changed online landscape, the evolving pandemic, and recent privacy updates impacted key metrics across search, programmatic, paid social, and Amazon.

Merkle’s Digital Marketing Report found Q3 2021 to be, like its recent predecessors, one marked by unusual digital performance. A changed online landscape, the evolving pandemic, and recent privacy updates impacted key metrics across search, programmatic, paid social, and Amazon.

Mention the word gamification to a marketer and points, badges, and leaderboards undoubtedly come to mind. But the most engaging gamified experiences don’t come from adding a single mechanic, like a badge, to an approach.

Today, brands must strategize and organize the data they collect and plan how they will use it within their marketing program. New mindsets must be grasped for more calculated data collection. How should brands operationalize the right data to power the world-class experiences that customers expect?

New year, same inbox? This one starts with millions of online shoppers noticing a significant uptick in phishing scams around the holiday season, as well as interest among marketers about consumers potentially deleting marketing emails altogether.