How to Mature, Scale, and Create Value in Your DTC Strategies

In this video blog, Beth Billingsly discusses how to collect more first-party data by creating a value exchange for your customers.

Promotions fuel consumer data collection and drive identity, resulting in personalized experiences, messaging and product recommendations

As healthcare companies seek to bulk up their data and analytics offerings, the choice often comes down to a simple question: Build or buy?

Customer data platforms (CDPs) have come into the market to simplify the technology set-up required for building a unified consumer view and activating it across channels.