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How Marketers Can Fully Leverage the Power of Video

What if marketers could leverage video’s engagement power through dynamic, individualization and delivered in real-time and at scale?
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Report

Media Insights Report

In the final quarter of an already turbulent year, there are 4 key trends that will have a big impact on consumer behaviors and the media environment. Here's what you should keep an eye on.
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What Marketers Must Consider Before Diving Into Advanced TV

With the deprecation of third-party cookies and its implications on media targeting, advertisers are increasingly looking for opportunities to leverage both their first-party data and third-party data to effectively reach audiences.
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Nonprofit Data Evolution in a Post-COVID-19 World

The pandemic accelerated the shift of constituent behavior, experiences and interactions to digital channels. The key is to find the right balance between the online and offline channels — to engage the members at the right time in the right channels.
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Consumers Have Varying Expectations for a New Normal

Marketers and advertisers must be aware that after experiencing a year of pandemic life, normalcy will not be flipping a switch. Brands must continue to innovate, remain nimble and keep an eye on consumer behavior to meet and exceed their expectations.