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How to Solve Identity Challenges Using Promotions & Loyalty: Featuring Winterberry Research​

According to Winterberry Group’s Identity Outlook 2020, 60.4% of marketers will increase spending/emphasis of first-party data when third-party cookies are no longer supported across major browsers

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The Rise of the Retail Media Network

The last few years has prompted a surge in retail media networks that has surpassed the reliance on Amazon, Walmart Media Group, and Target’s Roundel as the only players.

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Why I'm Equal: National Coming Out Day

National Coming Out Day is Sunday October 11. This Year, we asked members of our Diversity & Inclusion team questions about the LGBTQ+ community and what the biggest challenges are.
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Reframing Rebates

Rebates are often relegated to transactional or short-term tactics, but when viewed and orchestrated as part of a brand’s overall customer experience strategy, they can deliver broader and longer-term benefits.
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Fundraising Tips for Election Season 2020

With the airwaves clogged and news feeds full of ads, how should nonprofit marketers vie for attention until November 3? Here are a few things to consider.