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How to Solve Identity Challenges Using Promotions & Loyalty: Featuring Winterberry Research​

According to Winterberry Group’s Identity Outlook 2020, 60.4% of marketers will increase spending/emphasis of first-party data when third-party cookies are no longer supported across major browsers

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The Rise of the Retail Media Network

The last few years has prompted a surge in retail media networks that has surpassed the reliance on Amazon, Walmart Media Group, and Target’s Roundel as the only players.

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Digital Marketing Report for Q4, 2012

Released on January 16, 2013 the Digital Marketing Report for Q4, 2012 highlights a 23% Y/Y increase in paid search spend overall, a 189% increase in tablet spend, and a 178% increase in smartphone spend. Mobile generated 20% of search traffic overall and mobile CPCs edged up relative to desktop.
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Digital Marketing Report for Q3, 2012

Released on October 10, 2012 the Digital Marketing Report for Q3, 2012 highlights a 19% Y/Y increase in paid search spend, a 262% increase in Google Product Listing Ads clicks for the quarter, and reports on the trends in tablet traffic, as well as the impact of Facebook referrals. DOWNLOAD REPORT »
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Dossier: Volume 3.3, 2012

Remarketing Arrives For Google Search Ads, 3 Barriers To Proper Attribution & 1 Solution, Facebook Launches Ad Exchange, Tips for Holiday Season Success, 4 Methods for Linking Online Ad Dollars to Offline Sales, Content is How You Scale Link Building
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Digital Marketing Report for Q2, 2012

Released on July 10, 2012 the Digital Marketing Report for Q2, 2012 highlights a 29% Y/Y increase in paid search spend, a 37% Y/Y increase in clicks, and offers insights on the growing importance of Google’s Product Listing Ads format, which generated 9% of paid clicks across all engines and will soon power G
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Dossier: Volume 3.2, 2012

Quantifying Google’s CPC Decline: Don’t Blame Mobile, Making the Most of Site Search, Facebook Ads Primer: The Latest Basics, SEO for Large eCommerce Sites, PPC Performance Troubleshooting Made Easy