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How to Solve Identity Challenges Using Promotions & Loyalty: Featuring Winterberry Research​

According to Winterberry Group’s Identity Outlook 2020, 60.4% of marketers will increase spending/emphasis of first-party data when third-party cookies are no longer supported across major browsers

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The Rise of the Retail Media Network

The last few years has prompted a surge in retail media networks that has surpassed the reliance on Amazon, Walmart Media Group, and Target’s Roundel as the only players.

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