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Blog

Highlighted Picks

How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns

As marketers, we have no shortage of data, but we might lack a strategy to leverage that data.

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How to Build Your Database and Enhance Your Data for Personalized Communications

Learn how to understand your customer's preferences and add an engagement layer to your data to help you build a connected identity for your customer and enable you to use people-based outreach str

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Latest Posts

Digital Marketing Post-ITP: The Practitioners’ Guide

The industry is buzzing about “cookieless marketing” and the ways that it will change the way we think about digital marketing. Despite these major shifts, fear not - the fundamental marketing principles will stay the same: putting customers first, creating meaningful interactions, and driving brand loyalty.

Mental Health Awareness at Merkle

October 6 through October 12 was Mental Illness Awareness Week in the U.S., and October 10 was World Mental Health Day. Find out how Merkle spearheaded efforts across Merkle offices to educate and foster positive mental health practices.

Preparing for the Holidays with Google Shopping

With October coming to an end, we need to start looking towards the most exciting time of year for most retailers - Holiday! It is critical to formulate a Holiday Shopping strategy that best supports your business.
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