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Blog

Highlighted Picks

Amazon Prime Day 2018: Trends, Notes, and Learnings from Another Record-Breaking Event

Examining Amazon ads performance for Merkle advertisers, several trends emerged to take note of.

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Is Google Cloud Right For You?

It’s the number-one goal of any company: creating experiences across channels to maximize the acquisition of new and the retention of existing customers.

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Latest Posts

Email Engagement: How to Avoid Reactivation

There are many point of views and strategies on reactivating inactive email addresses. After all, it’s cheaper to retain customers than acquire new ones, and the same goes with your list. While win-back reactivation tactics can be effective in re-engaging, they don’t come without risk. So, what is the best strategy?

Talking Personalization, Part 7: High Tech

In part seven of the Talking Personalization Series, we discuss how the industry is working to deliver more personalized experiences in our discussion with Michael McLaren EVP, High Tech Vertical Lead at Merkle.