Eve Smith, Rick Gentry | Published on: Dec 14, 2018
The 2018 holiday giving season kicked off on November 27th with Giving Tuesday, the annual day dedicated to charitable philanthropy. Here are six insights from our observations about this year's big day.
Sara Hogan | Published on: Dec 10, 2018
Executing a unified customer experience strategy requires having the right marketing technology tools to create a single customer view, analyze disparate streams of data, and most importantly, automate decisioning.
Andy Taylor | Published on: Dec 05, 2018
Google recently updated its restrictions for Customer Match targeting, reducing the numbers of advertisers that can use Customer Match in the process. Here we outline why Google likely made this update and how it stands to impact advertisers moving forward.
Sara Hogan | Published on: Nov 30, 2018
For a consumer that faithfully engages with a brand over time, there are few things more frustrating than having inconsistent experiences. In this age of personalization, recommendation engines, retargeting, and “just for me” marketing, consumers have high expectations for their brand interactions.