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Amazon is once again participating in Google Shopping in the United States.
Marketing organizations are left between two extremes in the era of big data — on one hand, there is an inordinate amount of data that, ostensibly, can be used to drive the business — and on the other hand, teams are spending more time organizing data, rather than completing value-add analytic work.
As a fundraiser, you understand that your duty is to be a good steward and always act with accountability and integrity toward your donors. Facebook is now faced with a very similar challenge, as it works to rebuild trust, while still delivering on its business model’s promise of personalized experiences.
Amazon recently introduced fees for participation in Lightning Deals. Read on to learn about the set-up and considerations to keep in mind.
Performance data is starting to populate for new keywordless local search campaigns. How are things looking so far?