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Highlighted Picks

Amazon Prime Day 2018: Trends, Notes, and Learnings from Another Record-Breaking Event

Examining Amazon ads performance for Merkle advertisers, several trends emerged to take note of.

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Is Google Cloud Right For You?

It’s the number-one goal of any company: creating experiences across channels to maximize the acquisition of new and the retention of existing customers.

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Latest Posts

How Identity Resolution Enhances a Customer Data Platform

The purpose of a CDP is to collect all available customer data, first, second, and third-party, batch or streaming into one central location to serve marketing needs; all in real time. The ideal CDP is a tool for receiving both your known customers and anonymous, digital customers.

The Key to Omni-Channel is Containers

How do you communicate from the central decision hub to each of your various channels, many of which have different interfaces and different needs? It sounds like a tricky problem, but the answer could be quite simple: Use containers.

Why DMP Plus AI Means More Accurate Decisioning

The goal of marketing is to provide the best offer to the right customer at the right time. Decisioning based on sound data helps marketers achieve the most ROI, relying mainly on first-party data. Today’s DMPs (Data Management Platforms) provide great quality data combined with artificial intelligence systems.