Jann Edmondson, Shannon Gatti McCarthy | Published on: Oct 25, 2018
How are insurance marketers moving the needle and overcoming data challenges? In this blog post, we spoke with Shannon McCarthy, Sr Consultant at Nationwide Financial, and long-time Merkle client, about how Nationwide is leveraging data and analytics to drive relevant communication.
Patricia Kendall, Jennifer Wolf, Matthew Mobley | Published on: Oct 16, 2018
In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.
Scott Brenneman | Published on: Oct 15, 2018
The purpose of a CDP is to collect all available customer data, first, second, and third-party, batch or streaming into one central location to serve marketing needs; all in real time. The ideal CDP is a tool for receiving both your known customers and anonymous, digital customers.
Kanishka Surana | Published on: Oct 11, 2018
Good content creation always considers audience or business interest with specific problems. As a content marketer, it’s worth your while to embrace the approaches covered here to engage your audience in a relevant and meaningful way.
David Russell | Published on: Oct 02, 2018
How do you communicate from the central decision hub to each of your various channels, many of which have different interfaces and different needs? It sounds like a tricky problem, but the answer could be quite simple: Use containers.