Jen Todd Gray | Published on: Sep 25, 2019
Learn how to understand your customer's preferences and add an engagement layer to your data to help you build a connected identity for your customer and enable you to use people-based outreach strategies.
Patricia Kendall | Published on: Sep 20, 2019
As marketers, we have no shortage of data, but we might lack a strategy to leverage that data. As the holidays are quickly approaching, it is the perfect time to implement a test and learn strategy for your email campaigns.
Kent Groves, PhD | Published on: Sep 16, 2019
A new Colorado law requires that pharmaceutical manufacturers communicate wholesale average cost (WAC) pricing details to prescribers through either primary detailing or non-personal promotion (NPP) such as email or third-party messaging. Learn more about this law here.
Kent Groves, PhD, Jane Portman | Published on: Sep 13, 2019
One of the biggest challenges that launch brands in unique therapeutic areas face is identifying the right target audience for both unbranded and branded messaging. The right audience can impact speed to market, awareness and trial, business impact, and ROI.
Julie Wojtowicz | Published on: Sep 06, 2019
Gen Z, is quickly growing into an audience that marketers need to keep an eye on. It’s obvious that this generation is a force to be reckoned with, but how can you engage with them in your brand’s purchase cycle?