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Highlighted Picks

Google Dominates US Paid Search – Can It Be Toppled?

Google has long been the most dominant US search engine. How did it get to its current position, and is there any chance it might fall?

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How to Centralize Your Data and Improve Audience Analysis

As more data is readily available, teams often struggle with not only the sheer volume of data, but also identifying a single place to house it. The solution?

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Latest Posts

Leveraging HCP Migration to Optimize Multi-Channel Spend

One of the biggest challenges that launch brands in unique therapeutic areas face is identifying the right target audience for both unbranded and branded messaging. The right audience can impact speed to market, awareness and trial, business impact, and ROI.
Topic: Health

Merkle Releases Automated Bidding for Amazon Sponsored Brands as the Format Continues to Grow

Today, Merkle unveiled its automated bidding solution for Amazon Sponsored Brands to help advertisers scale their programs efficiently. As of late August, these ads became eligible to serve in several other search results page locations. As such, optimized Sponsored Brands bidding is more important now than ever before.