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Amazon Prime Day 2018: Trends, Notes, and Learnings from Another Record-Breaking Event

Examining Amazon ads performance for Merkle advertisers, several trends emerged to take note of.

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Is Google Cloud Right For You?

It’s the number-one goal of any company: creating experiences across channels to maximize the acquisition of new and the retention of existing customers.

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Latest Posts

Crawl, Walk, Run Approach to Identity Resolution, Part 1: Learning to crawl

Identity has never been more critical for marketers than it is today, given the proliferation of digital and online channels and media through which consumers and brands interact. As marketers embrace the people-based marketing philosophy, having the processes in place to ascertain identity (referred to as “identity resolution”) is crucial to executing on the vision.

Three Tenets of Digital Transformation

Being successful at delivering personalized experiences requires more than just setting up technology and building out your capabilities. It requires digital transformation, something that can easily be hampered by non-technical considerations including funding, strategy, and shared goals