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Google Dominates US Paid Search – Can It Be Toppled?

Google has long been the most dominant US search engine. How did it get to its current position, and is there any chance it might fall?

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How to Centralize Your Data and Improve Audience Analysis

More data means a struggle, not only with the sheer volume of data, but also in housing it. The solution? Utilizing a centralized storage platform.

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Latest Posts

Building an Analytics Center of Excellence

Building out an analytics center of excellence (COE) can help create value for your program by using analytics as the glue that bonds you to your customers, and to the other teams involved to make marketing happen.