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Blog

Highlighted Picks

Amazon Prime Day 2018: Trends, Notes, and Learnings from Another Record-Breaking Event

Examining Amazon ads performance for Merkle advertisers, several trends emerged to take note of.

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Is Google Cloud Right For You?

It’s the number-one goal of any company: creating experiences across channels to maximize the acquisition of new and the retention of existing customers.

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Latest Posts

Content Spam at (at least) 8%?

Back-of-the-napkin calculations suggest at least 100 million bogus content pages siphoning value from advertisers to spammers.

Paid Search Dayparting and Time-Based Bidding

When using a time-of-day paid search bidding approach, you need to compare the cost of the advertising bought in that block with the resulting sales from that advertising, regardless of the hour in which those sales occurred.