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Amazon Prime Day 2018: Trends, Notes, and Learnings from Another Record-Breaking Event

Examining Amazon ads performance for Merkle advertisers, several trends emerged to take note of.

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Is Google Cloud Right For You?

It’s the number-one goal of any company: creating experiences across channels to maximize the acquisition of new and the retention of existing customers.

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Latest Posts

Danny Sullivan To Leave SEW, SES

Danny Sullivan announced he's parting ways with Incisive. We look foward to hearing where he ends up, and wish him the best of luck on his next gig.

Staying Private, II

Could an increased interest/awareness of online privacy harm online advertisers by hampering their ability to track? No, I don't think so.

"Back to school", and the median age at Google

Having grade school aged kids, when I see "back to school" I think of disney lunch boxes, backpacks, notebook paper, and pencils. For a couple of seconds, I was somewhat mystified to see sunglasses, futons, and boxer shorts...
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