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If you don't have a security guru on your web development team, make sure your developers read OWASP.
Google can and should tweak their paid search ranking algorithms to fight content spam clickfraud. Yes, it is subjective -- get over it.
Repeating an earlier rant, why aren't journalists writing about the two very different types of click fraud: content network click fraud (rampant) vs. core search network click fraud (minimal)?
Back-of-the-napkin calculations suggest at least 100 million bogus content pages siphoning value from advertisers to spammers.
The search blogosphere is buzzing about Google's pay-per-action AdSense test.
Steve Lohr laments the loss of clever newspaper headlines due to the growing importance of scoring high on the search engines.