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Blog

Highlighted Picks

How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns

As marketers, we have no shortage of data, but we might lack a strategy to leverage that data.

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How to Build Your Database and Enhance Your Data for Personalized Communications

Learn how to understand your customer's preferences and add an engagement layer to your data to help you build a connected identity for your customer and enable you to use people-based outreach str

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Latest Posts

Web Spend Up 152% among Largest Retailing Brands

AdAge reports the Top 200 brands in terms of ad spend, who collectively spent $24.73 billion in media during the first half 0f '06, up 9%. Internet spending among theTop 200 jumped 25.6%, to $1.65 billion. Among the 20 retailers in the Top 200, their online spend was up 152.3%.

Alexa and HitWise: How Accurate Their Estimates?

A study by SEMOZ concludes: "based on the evidence we've gathered here, it's safe to say that no external metric, traffic prediction service or ranking system available on the web today provides any accuracy when compared with real numbers."
Topic: SEO