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Richard Tooker advocates establishing an additional holdout control panel of 50k customers who receive no marketing communication -- ever.
Online bait-and-switch sequences destroy customer goodwill. The online ticket sellers like Orbitz, Expedia, and SideStep do this too often.
Highlights from the Google/Yahoo/Microsoft panel at Shop.org Annual, NYC, Wednesday, October 11, 2006. Brett Goffin, Google. Diane Rinaldo, Yahoo. Jason Dailey, Microsoft.
The annual Shop.org conference in NYC this week is BIG. Great small shows become popular and grow into medium-sized shows. Medium and large shows can be great too, but they're great in different ways.
"If you have $100k to spend on web analytics, buy a $10k package and hire a $90k analyst."
Riya demos an interesting innovation in online retail: "show me more items that look like this one."