We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Blog

Highlighted Picks

Google Dominates US Paid Search – Can It Be Toppled?

Google has long been the most dominant US search engine. How did it get to its current position, and is there any chance it might fall?

Read Blog Post

How to Centralize Your Data and Improve Audience Analysis

More data means a struggle, not only with the sheer volume of data, but also in housing it. The solution? Utilizing a centralized storage platform.

Read Blog Post

Latest Posts

Shooting Fish In A Barrel: Google's Third-Party Click Fraud Audit Report

Google's "How Fictitious Clicks Appear In Third-Party Click Fraud Audit Reports" wasn't attacking those concerned about fraudulent clicks, Google was attacking firms promoting weak methodologies which attempt to estimate fraud. Reading Google's response was like watching someone shoot fish in a barrel -- not at all difficult for the shooter, and decidedly unpleasant for the fish.

SEM Pricing Models, Part 2

A better compensation model is to pay your SEM based on a fraction of the advertising dollars they spend on your behalf.

SEM Pricing Models

What’s the best pricing model for aligning your SEM’s goals with your own goals? The answer seems obvious: revenue-sharing. Unfortunately, the intuitively obvious answer turns out to be wrong.

Danny Sullivan To Leave SEW, SES

Danny Sullivan announced he's parting ways with Incisive. We look foward to hearing where he ends up, and wish him the best of luck on his next gig.