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Blog

Highlighted Picks

How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns

As marketers, we have no shortage of data, but we might lack a strategy to leverage that data.

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How to Build Your Database and Enhance Your Data for Personalized Communications

Learn how to understand your customer's preferences and add an engagement layer to your data to help you build a connected identity for your customer and enable you to use people-based outreach str

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Latest Posts

Web Usability: Reflections On Best Of The Web Judging

Why are some websites so good and some so marginal when it comes to usability? After judging this year's finalists for the MultiChannel Merchant Best-Of-The-Web awards, one sees some very large sites dropping the ball, and some tiny sites hitting homeruns. When it comes to web usability, you don't always have to be big to be great.

Sharing Value Across The Clickstream in PPC Paid Search

For the retailer concerned with using online ads driving online sales, when the pundits preach spending more on poorly-performing high-volume terms because they "play an important role on the top of the conversion funnel", we'd respond "maybe, maybe not." Proceed with care, testing and tracking as you move ahead.

About This Blog

We're folks from the Rimm-Kaufman Group, a search marketing agency located in Charlottesville, Virginia. We started this blog to share our ideas about online marketing. We hope this blog helps clients, prospects, and potential employees get a better sense of our perspective and values.

First Post

The longest walk starts with a single step.
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