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Google's "How Fictitious Clicks Appear In Third-Party Click Fraud Audit Reports" wasn't attacking those concerned about fraudulent clicks, Google was attacking firms promoting weak methodologies which attempt to estimate fraud. Reading Google's response was like watching someone shoot fish in a barrel -- not at all difficult for the shooter, and decidedly unpleasant for the fish.
I recommend reading The Wisdom Of Crowds as an organizational behavior management book, esp. Chapter 10.
Thoughts on BzzAgent's Word-Of-Mouth Campaign for Seth Godin's new book, "Small Is The New Big"
A better compensation model is to pay your SEM based on a fraction of the advertising dollars they spend on your behalf.
Whatâ€™s the best pricing model for aligning your SEMâ€™s goals with your own goals? The answer seems obvious: revenue-sharing. Unfortunately, the intuitively obvious answer turns out to be wrong.
A quick hack to get WP admin privileges if you have a root password for the relevant server