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Highlighted Picks

Google Dominates US Paid Search – Can It Be Toppled?

Google has long been the most dominant US search engine. How did it get to its current position, and is there any chance it might fall?

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How to Centralize Your Data and Improve Audience Analysis

More data means a struggle, not only with the sheer volume of data, but also in housing it. The solution? Utilizing a centralized storage platform.

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Latest Posts

Your Good Name

John Lenser is spot-on: "I suggest that most of those who arrived via your catalog name did so as the result of a catalog mailing or as the result of years of brand development in the marketplace resulting from catalog mailings. "

Google Fighting Spam With Quality

Google can and should tweak their paid search ranking algorithms to fight content spam clickfraud. Yes, it is subjective -- get over it.