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Blog

Highlighted Picks

How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns

As marketers, we have no shortage of data, but we might lack a strategy to leverage that data.

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How to Build Your Database and Enhance Your Data for Personalized Communications

Learn how to understand your customer's preferences and add an engagement layer to your data to help you build a connected identity for your customer and enable you to use people-based outreach str

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Latest Posts

Standards For Comparison Shopping Engine Feeds

Standard data exchange formats designed to simplify online advertising were announced today in New York City at the annual convention of Shop.org, the online division of the National Retail Federation. These standard formats will allow advertisers to send detailed product-level information to search engines more efficiently.

Good Agile, Bad Agile

While there's no perfect software development methodology, if adopting a better methodology could offer even a slight improvement in a IT project's likelihood of success and/or speed, that's of interest to the online retail crowd.

Adios, A9?

A9 drops some of its key search engine features, AP reports.