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When using a time-of-day paid search bidding approach, you need to compare the cost of the advertising bought in that block with the resulting sales from that advertising, regardless of the hour in which those sales occurred.
When the blogosphere errs, it self-corrects amazingly fast. "With enough eyes, all bugs are shallow" applies to open-source news, too.
We're proud of our technology. We're just as proud as the great folks here who run it.
Few people are putting enough emphasis on the distinction between search click fraud and content click fraud. That's the key issue, and it doesn't get the attention it deserves.