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Highlighted Picks

Google Dominates US Paid Search – Can It Be Toppled?

Google has long been the most dominant US search engine. How did it get to its current position, and is there any chance it might fall?

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How to Centralize Your Data and Improve Audience Analysis

More data means a struggle, not only with the sheer volume of data, but also in housing it. The solution? Utilizing a centralized storage platform.

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Latest Posts

Email Engagement: How to Avoid Reactivation

There are many point of views and strategies on reactivating inactive email addresses. After all, it’s cheaper to retain customers than acquire new ones, and the same goes with your list. While win-back reactivation tactics can be effective in re-engaging, they don’t come without risk. So, what is the best strategy?

Talking Personalization, Part 7: High Tech

In part seven of the Talking Personalization Series, we discuss how the industry is working to deliver more personalized experiences in our discussion with Michael McLaren EVP, High Tech Vertical Lead at Merkle.