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Highlighted Picks

Google Dominates US Paid Search – Can It Be Toppled?

Google has long been the most dominant US search engine. How did it get to its current position, and is there any chance it might fall?

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How to Centralize Your Data and Improve Audience Analysis

As more data is readily available, teams often struggle with not only the sheer volume of data, but also identifying a single place to house it. The solution?

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Latest Posts

Talking Personalization Part 6: Health Marketing

Our sixth discussion in this series is with David Magrini, Senior Vice President, General Manager at Merkle Health, serving brands across pharma, health insurance, hospital systems, and wellness.

Talking Personalization, Part 5: Financial Services

In this series, we’ve interviewed technical, creative, data, and process experts at Merkle to gain insight into how organizations are creating more personalized experiences. This interview offers an industry-specific view of what is happening in the financial services industry as it relates to personalization with Paul Evers, EVP.

3 Steps for Segmentation Success

Although the concept of segmentation can be basic in nature, transitioning from idea to action can get complicated if key details are overlooked. This can result in an overpriced variable in a consumer database that is never seen or heard from again.