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Amazon Prime Day 2018: Trends, Notes, and Learnings from Another Record-Breaking Event

Examining Amazon ads performance for Merkle advertisers, several trends emerged to take note of.

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Is Google Cloud Right For You?

It’s the number-one goal of any company: creating experiences across channels to maximize the acquisition of new and the retention of existing customers.

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Latest Posts

Reflecting on This Year's Cannes Lions Festival

As a summer full of exciting events and campaigns winds down, I’m reflecting on many amazing moments over the past couple of months, one of which was the Cannes Lions Festival of Creativity in June.

There’s a New Paradigm in People-Based Marketing, and Pharma Marketers Need to Embrace It Now

The time to embrace people-based marketing in pharma is now—but how? Now more than ever, pharma marketers have an opportunity to build personal and direct relationships at scale and can find opportunities to leverage people-based marketing (PBM) to reach both consumers (patients, caregivers) and healthcare providers (HCPs) on a deeper level, and drive measurable results.
Topic: Health

Tips for Selecting an Onboarding/Activation Partner

Customer data onboarding has become a gold standard practice for today’s marketers working to achieve people-based marketing at scale. Most companies understand what it is, and what the benefits are, but often overlooked are the intricacies and rigor involved in the partner selection process.

How to Get Started with Micro-Segmentation

In an ideal world, we have all the data needed to answer our client’s questions. However, the ideal is not always our reality, so we need to determine new strategies for addressing client needs. Micro-segmentation allows for the grouping of consumers into more specific, focused audiences within the client’s segmentation and market.

Three Ways Health Brands Can Engage Today’s Patients

The proliferation of devices and always-on nature of consumer behavior has given healthcare marketers the ability to reach current and prospective patients 24/7. However, this virtually unlimited reach often means that patients are inundated with messages, many of which go unnoticed or ignored.
Topic: Health