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Highlighted Picks

Google Dominates US Paid Search – Can It Be Toppled?

Google has long been the most dominant US search engine. How did it get to its current position, and is there any chance it might fall?

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How to Centralize Your Data and Improve Audience Analysis

More data means a struggle, not only with the sheer volume of data, but also in housing it. The solution? Utilizing a centralized storage platform.

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Latest Posts

Content Spam at (at least) 8%?

Back-of-the-napkin calculations suggest at least 100 million bogus content pages siphoning value from advertisers to spammers.

Paid Search Dayparting and Time-Based Bidding

When using a time-of-day paid search bidding approach, you need to compare the cost of the advertising bought in that block with the resulting sales from that advertising, regardless of the hour in which those sales occurred.