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Blog

Highlighted Picks

How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns

As marketers, we have no shortage of data, but we might lack a strategy to leverage that data.

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How to Build Your Database and Enhance Your Data for Personalized Communications

Learn how to understand your customer's preferences and add an engagement layer to your data to help you build a connected identity for your customer and enable you to use people-based outreach str

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Latest Posts

Early Praise For Yahoo From Our Engineers

Our engineers are really pleased with the support, docs, and architecture of the Yahoo new platform. We're optimistic and think it will be win for Yahoo and advertisers.

And Rolls On...

on not losing perspective on the Google forest for the Google trees -- no matter how you slice it, what they've accomplished in eight years is amazing.

Your Good Name

John Lenser is spot-on: "I suggest that most of those who arrived via your catalog name did so as the result of a catalog mailing or as the result of years of brand development in the marketplace resulting from catalog mailings. "