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Amazon Prime Day 2018: Trends, Notes, and Learnings from Another Record-Breaking Event

Examining Amazon ads performance for Merkle advertisers, several trends emerged to take note of.

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Is Google Cloud Right For You?

It’s the number-one goal of any company: creating experiences across channels to maximize the acquisition of new and the retention of existing customers.

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Latest Posts

Are You Omni-channel or Just Multi-channel?

Today, marketers are on the cusp of a new wave of channels driven by the Internet of Things (IoT), virtual assistants (e.g., Amazon Alexa, Google Assistant, etc.), and over-the-top (OTT) media services. Creating additional silos for every new channel is not a scalable solution, so the need to integrate them with a single, omni-channel strategy is essential

Is Google Cloud Right For You?

It’s the number-one goal of any company: creating experiences across channels to maximize the acquisition of new and the retention of existing customers. To do so, marketers must take a step back and look at the entire ecosystem that is part of the experience; make sure technologies are in place, communicate with each other, and then execute the experience.

Three Critical Ways to Revolutionize Your Pharma Email Approach

Over a four-part blog post series, I’ll explore each of these best practices to help pharma marketers revolutionize their current strategies to achieve marketing excellence. This first post focuses on the traditional approach to email, as many pharma marketers would like to move away from traditional email development.
Topic: Health | Email

Why Creative is Essential in Personalization

We all know great creative when we see it; the power of cultural meaning through a universal truth that is also personally relevant. I love that moment, the “aha” — when a brand’s proposition and its story are in sync. Those moments are few and far between today, with the vast majority of advertising considered boring, non-engaging, and even worse — irrelevant.