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Amazon is once again participating in Google Shopping in the United States.
Marketing organizations are left between two extremes in the era of big data — on one hand, there is an inordinate amount of data that, ostensibly, can be used to drive the business — and on the other hand, teams are spending more time organizing data, rather than completing value-add analytic work.
As a fundraiser, you understand that your duty is to be a good steward and always act with accountability and integrity toward your donors. Facebook is now faced with a very similar challenge, as it works to rebuild trust, while still delivering on its business model’s promise of personalized experiences.
Amazon recently introduced fees for participation in Lightning Deals. Read on to learn about the set-up and considerations to keep in mind.
Performance data is starting to populate for new keywordless local search campaigns. How are things looking so far?
After a year and a half of competing in Google Shopping auctions, Amazon suddenly stopped bidding on Google’s Product Listing Ad (PLA) format last week.
In nearly every one of my technology consulting engagements with enterprise clients, I’ve seen a trend: marketing technology is purchased and executed without a customer strategy to guide it. As a result, organizations find themselves in need of a marketing technology evaluation and roadmap reset project, not because their tools are outdated or broken, but because an ad hoc and accidental architecture was created due to the lack of a customer strategy.