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Highlighted Picks

Information Design for Marketers: 7 Tips for Designing Effective Dashboards

Creating a dashboard that addresses its intended questions is ideal but to do so you need to take a step back and look at it through the eyes of the end user.

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What Consumers Think of Loyalty & Reward Programs, Part 2

Today’s landscape has shifted to a strong focus on data security and privacy. Learn more about key trends we are seeing in Promotions and Loyalty today. 

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Latest Posts

Email Engagement: How to Avoid Reactivation

There are many point of views and strategies on reactivating inactive email addresses. After all, it’s cheaper to retain customers than acquire new ones, and the same goes with your list. While win-back reactivation tactics can be effective in re-engaging, they don’t come without risk. So, what is the best strategy?

Talking Personalization, Part 7: High Tech

In part seven of the Talking Personalization Series, we discuss how the industry is working to deliver more personalized experiences in our discussion with Michael McLaren EVP, High Tech Vertical Lead at Merkle.