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Our Work - Analytics

Highlighted Work

UGG Rewards: Getting to Know Your Customers through Engagement

UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.

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Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer

Our client was new to Amazon Sponsored Products, only having tested the platform for a three-week stint prior to coming to Merkle.

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Analytics
Audience Modeling & Predictive Analytics
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The UGG Rewards program on mobile

UGG Rewards: Getting to Know Your Customers through Engagement

UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.

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1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands

1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands

CRM and campaign data integration is helping 1-800-FLOWERS better track lifetime customer value by measuring revenue per member, member activity, frequency of engagement, cross-brand shopping

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A Family Entertainment Goes from Local to International

A Family Entertainment Company Goes from Local to International

Merkle delivered a best-in class CRM solution for a family entertainment company attracting 30 million people across the globe.

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An Enterprise-Wide Analytics Solution for a Multi-Billion-Dollar Global Retailer

An Enterprise-Wide Analytics Solution for a Multi-Billion-Dollar Global Retailer

Merkle launched an enterprise-wide analytics solution for a multi-billion-dollar, global retailer with operations in eight countries.

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People-based Marketing Increases HCP Engagement and Marketing Impact

People-Based Marketing Increases HCP Engagement and Marketing Impact

With health care professionals relying on an increasing number of non-personal promotional channels, we have a unique approach to HCP marketing.

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People-based Marketing Delivers Year-over-Year Growth for EmblemHealth

People-Based Marketing Delivers Year-over-Year Growth for EmblemHealth

Using an online and offline media mix informed by data and analytics, EmblemHealth maximized return during the critical open enrollment period.

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Biopharmaceutical Firm Develops Truly Personalized Experiences

Biopharmaceutical Firm Develops Truly Personalized Experiences

A global biopharmaceutical personalized its site UX, developing approaches to communicate and interact with patients who were interested in learning more about their condition.

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Arthritis Foundation Increases Net Revenue

Arthritis Foundation Increases Net Revenue

With Arthritis Foundation looking for all opportunities to cut unnecessary costs, we developed a unique solution to help them stop paying for duplicate names.

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Exclusive Resorts Website Redesign

Exclusive Resorts Website Redesign

We built and launched a new responsive site on time and on budget, generating an increase in digital leads and decreases in cost per lead.

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We identified and validated niche audiences for a top credit-card issuer

Cards and Population Expansion

A top credit card issuer used targeting and segment-specific creative to expand its pool of prospects.

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Details on a digital acquisition and innovation program for a top-three U.S. card issuer

Card Search

We helped a top-three card issuer jumpstart its lagging specialty card programs with a search acquisition structure aligned to where consumers were in the purchase funnel.

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