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Our Work - Analytics

Highlighted Work

TE Connectivity Transforms its B2B Marketing with Influential Film

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Beverage Retailer Speeds Up Event Stream Analysis

Beverage Brand Speeds Up Event Stream Analysis

A large beverage retailer used the Rapid Audience Layer (RAL) solution to break down data siloes and better understand the customer experience.

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The UGG Rewards program on mobile

UGG Rewards: Getting to Know Your Customers through Engagement

UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.

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An Enterprise-Wide Analytics Solution for a Multi-Billion-Dollar Global Retailer

An Enterprise-Wide Analytics Solution for a Multi-Billion-Dollar Global Retailer

Merkle launched an enterprise-wide analytics solution for a multi-billion-dollar, global retailer with operations in eight countries.

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We identified and validated niche audiences for a top credit-card issuer

Cards and Population Expansion

A top credit card issuer used targeting and segment-specific creative to expand its pool of prospects.

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Our multimedia and multi-product loan program substantially improved ROI

Household Loan Engine

A major bank substantially improved marketing ROI with product-level response models and a value-based arbitration engine.

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Customer driven portfolio optimization

Customer Driven Portfolio Optimization

A top 10 pharmaceutical company reworked its approach from brand- to customer-focused.

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