Data Integration, Organisational Restructuring Transforms Aviva
Data integration and organisational restructuring has helped to transform a 300-year-old global financial services company rooted in heritage, into a customer-led, agile organisation delivering phe
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1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands
CRM and campaign data integration is helping 1-800-FLOWERS better track lifetime customer value by measuring revenue per member, member activity, frequency of engagement, cross-brand shopping
A Family Entertainment Company Goes from Local to International
Merkle delivered a best-in class CRM solution for a family entertainment company attracting 30 million people across the globe.
An Enterprise-Wide Analytics Solution for a Multi-Billion-Dollar Global Retailer
Merkle launched an enterprise-wide analytics solution for a multi-billion-dollar, global retailer with operations in eight countries.
USAA Encourages Military Appreciation
Learn how USAA used powerful creative content and social platforms to reach all-new demographics with a Veterans Day-themed campaign.
People-Based Marketing Increases HCP Engagement and Marketing Impact
With health care professionals relying on an increasing number of non-personal promotional channels, we have a unique approach to HCP marketing.
People-Based Marketing Delivers Year-over-Year Growth for EmblemHealth
Using an online and offline media mix informed by data and analytics, EmblemHealth maximized return during the critical open enrollment period.
Biopharmaceutical Firm Develops Truly Personalized Experiences
A global biopharmaceutical personalized its site UX, developing approaches to communicate and interact with patients who were interested in learning more about their condition.
Arthritis Foundation Increases Net Revenue
With Arthritis Foundation looking for all opportunities to cut unnecessary costs, we developed a unique solution to help them stop paying for duplicate names.
Exclusive Resorts Website Redesign
We built and launched a new responsive site on time and on budget, generating an increase in digital leads and decreases in cost per lead.
Cards and Population Expansion
A top credit card issuer used targeting and segment-specific creative to expand its pool of prospects.
We helped a top-three card issuer jumpstart its lagging specialty card programs with a search acquisition structure aligned to where consumers were in the purchase funnel.
Household Loan Engine
A major bank substantially improved marketing ROI with product-level response models and a value-based arbitration engine.