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Our Work - Audience Modeling & Predictive Analytics

Highlighted Work

Large Mattress Manufacturer Gets an Amazon Store Makeover Through Google

With few performance insights, trackable performance goals were limited to increasing CTR, keeping CPCs low, and maximizing traffic within monthly budgets.

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Beverage Brand Speeds Up Event Stream Analysis

A large beverage retailer used the Rapid Audience Layer (RAL) solution to break down data siloes and better understand the customer experience.

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All Work - Audience Modeling & Predictive Analytics

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People-based Marketing Delivers Year-over-Year Growth for EmblemHealth

People-Based Marketing Delivers Year-over-Year Growth for EmblemHealth

Using an online and offline media mix informed by data and analytics, EmblemHealth maximized return during the critical open enrollment period.

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Our multimedia and multi-product loan program substantially improved ROI

Household Loan Engine

A major bank substantially improved marketing ROI with product-level response models and a value-based arbitration engine.

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Integrated CRM and Digital Media Drive Customer Acquisition

Integrated CRM and Digital Media Drive Customer Acquisition

A leading telecommunications company increased conversion rates among high-value customers with segmenting and landing page personalization.

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