Data Integration, Organisational Restructuring Transforms Aviva
Data integration and organisational restructuring has helped to transform a 300-year-old global financial services company rooted in heritage, into a customer-led, agile organisation delivering phe
All Work - Audience Modeling & Predictive Analytics
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People-Based Marketing Delivers Year-over-Year Growth for EmblemHealth
Using an online and offline media mix informed by data and analytics, EmblemHealth maximized return during the critical open enrollment period.
Household Loan Engine
A major bank substantially improved marketing ROI with product-level response models and a value-based arbitration engine.
Integrated CRM and Digital Media Drive Customer Acquisition
A leading telecommunications company increased conversion rates among high-value customers with segmenting and landing page personalization.