Our Work - B2B

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1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands

CRM and campaign data integration is helping 1-800-FLOWERS better track lifetime customer value by measuring revenue per member, member activity, frequency of engagement, cross-brand shopping

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Global Entertainment Company Cross-sells to Most Valuable Customers

We helped an international entertainment manufacturer looking to create a multi-phased set of programs that expanded and transformed their current digital marketing capabilities.

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Targeted, personalized messaging helped a tech manufacturer increase ROI

Leading Tech Manufacturer Increases E-Commerce Revenue and ROI through Targeted, Dynamic, and Personalized Offers

We helped a leading tech manufacturer streamline operations and deliver highly relevant and timely emails.

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From Batch-and-Blast to Award-Winning Integration

Merkle worked with a leading tech company to develop a B2B lead nurturing program from the ground up on the Oracle Eloqua platform.

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