Key to Success:
- Cross-organizational data requirements from analytics and marketing teams were used to prioritize reporting needs
- Simplified report generation led to immediate gains
- Transforming the way data is access and used paved the way for future personalization initiatives
The digital marketing team from one of the world’s largest retailers was spending too much time generating reports and not enough time gathering insight needed to make fast and confident data-driven decisions.
They were using an outdated enterprise analytics platform that wasn’t configured to the speed and unique KPIs of their business. As part of a larger digital push, they needed a strategic partner who could help evaluate and instrument an enterprise-level analytics platform—fast.
Enlisting Merkle early as a third-party advisor in the tool selection process, we designed and deployed their new Adobe Analytics platform via a tag management system across their family of desktop and mobile properties—and we did it within 60 days.
After meeting with marketing leadership, we designed and executed their RFP process to surface an industry-leading analytics tool that would both provide consistent data capture, but also scale as the global organization tackled advanced data-fueled initiatives down the road.
Gathering cross-organizational data requirements from both the analytics and marketing teams, our group of certified solution architect consultants priortized reporting needs and mapped to an aggressive deployment schedule to prepare for holiday season campaigns.
Leading their migration to Adobe Analytics, we helped save more than $1 million in analytics costs. Completed within the aggressive 60-day window, our design and implementation spanned mobile, tablet, and desktop for both U.S. and Canadian markets.
The client’s in-house analytics team realized immediate gains in speed to insight with simplified report generation, allowing more time for data activation initiaitves through analysis and customer profile enrichment with online and offline data sources.
Transforming the way eCommerce data is accessed and used within the organization, our services played a foundational role in paving the way for future advanced analytics and personalization initiatives.