To help The Body Shop reach its goals, Merkle incorporated Snapchat activation as part of the brand’s media mix. We launched both Snap Ads and Story Ads under engagement and traffic campaigns, which resulted in driving both impressions and session growth. With expert audience planning, Merkle helped The Body Shop reach qualified users and expand its remarketing pools.
We provided daily platform checks and weekly reporting to ensure transparency in the program and accuracy in the results. Our weekly meetings with the client ensured the Snapchat activation was on track toward the KPIs defined in the media plan. As partners, we built a growth-oriented prospecting tactic and exceeded our prospecting forecasts.