Canon Integrates Marketing Database with Google Cloud Platform to Gain Single View of Customers
A more clear snapshot of customers - one rooted in data - guided a shift from product manufacturing and innovation to a consumer-centric approach.
* Actual results vary by + / - 10% on a day-to-day basis.
Canon needed to redesign its entire B2C strategy—from product development to retail experience of end customers. Developing a 360-degree view of the customer, generating insights, and setting up marketing channels for meaningful interaction with customers were key to the success of this initiative. Canon's data was siloed, with no common identity of customers or communication across systems.