Our Work - Customer Relationship Management (CRM) & Direct Marketing

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1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands

CRM and campaign data integration is helping 1-800-FLOWERS better track lifetime customer value by measuring revenue per member, member activity, frequency of engagement, cross-brand shopping

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Global Entertainment Company Cross-sells to Most Valuable Customers

We helped an international entertainment manufacturer looking to create a multi-phased set of programs that expanded and transformed their current digital marketing capabilities.

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Customer Relationship Management (CRM) & Direct Marketing
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1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands

1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands

CRM and campaign data integration is helping 1-800-FLOWERS better track lifetime customer value by measuring revenue per member, member activity, frequency of engagement, cross-brand shopping

Read Case Study
Global Entertainment Company Cross-sells to Most Valuable Customers

Global Entertainment Company Cross-sells to Most Valuable Customers

We helped an international entertainment manufacturer looking to create a multi-phased set of programs that expanded and transformed their current digital marketing capabilities.

Read Case Study
Transforming the Digital Experience for a Global Insurance Company

Transforming the Digital Experience for a Global Insurance Company

Merkle leveraged Adobe Marketing Cloud to transform the digital experience for a global insurance company with 33 million customers in 16 countries.

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A Family Entertainment Goes from Local to International

A Family Entertainment Company Goes from Local to International

Merkle delivered a best-in class CRM solution for a family entertainment company attracting 30 million people across the globe.

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An Enterprise-Wide Analytics Solution for a Multi-Billion-Dollar Global Retailer

An Enterprise-Wide Analytics Solution for a Multi-Billion-Dollar Global Retailer

Merkle launched an enterprise-wide analytics solution for a multi-billion-dollar, global retailer with operations in eight countries.

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A Flexible, Scalable CMS Solution for Leading Dental Support Organization

A Flexible, Scalable CMS Solution for Leading Dental Support Organization

Using Adobe Experience Manager, we helped build a flexible CMS that allowed individual locations to customize site content while maintaining brand identity across the family of sites.

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Targeted, personalized messaging helped a tech manufacturer increase ROI

Leading Tech Manufacturer Increases E-Commerce Revenue and ROI through Targeted, Dynamic, and Personalized Offers

We helped a leading tech manufacturer streamline operations and deliver highly relevant and timely emails.

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Digital Data Defines Leading Computer Technology Manufacturer’s Customer Journeys

Digital Data Defines DellEMC's Customer Journeys

DellEMC is undergoing a multi-year transformation to optimize and improve customer experience.

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From Batch-and-Blast to Award-Winning Integration

Merkle worked with a leading tech company to develop a B2B lead nurturing program from the ground up on the Oracle Eloqua platform.

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A Veterans Day effort for USAA drove tremendous results

USAA Encourages Military Appreciation

Learn how USAA used powerful creative content and social platforms to reach all-new demographics with a Veterans Day-themed campaign.

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People-based Marketing Increases HCP Engagement and Marketing Impact

People-Based Marketing Increases HCP Engagement and Marketing Impact

With health care professionals relying on an increasing number of non-personal promotional channels, we have a unique approach to HCP marketing.

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People-based Marketing Delivers Year-over-Year Growth for EmblemHealth

People-Based Marketing Delivers Year-over-Year Growth for EmblemHealth

Using an online and offline media mix informed by data and analytics, EmblemHealth maximized return during the critical open enrollment period.

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