Data Integration, Organisational Restructuring Transforms Aviva
Data integration and organisational restructuring has helped to transform a 300-year-old global financial services company rooted in heritage, into a customer-led, agile organisation delivering phe
All Work - Customer Segmentation
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People-Based Marketing Increases HCP Engagement and Marketing Impact
With health care professionals relying on an increasing number of non-personal promotional channels, we have a unique approach to HCP marketing.
Arthritis Foundation Increases Net Revenue
With Arthritis Foundation looking for all opportunities to cut unnecessary costs, we developed a unique solution to help them stop paying for duplicate names.
Cards and Population Expansion
A top credit card issuer used targeting and segment-specific creative to expand its pool of prospects.
We helped a top-three card issuer jumpstart its lagging specialty card programs with a search acquisition structure aligned to where consumers were in the purchase funnel.
Household Loan Engine
A major bank substantially improved marketing ROI with product-level response models and a value-based arbitration engine.
Lifecycle and Value-Based Segmentation
Robust lifecycle models helped a global cruise company reduce the purchase cycle by an average of 12%.