Our Work - Customer Strategy

Highlighted Work

1-800-FLOWERS.com, Inc.: Getting to Know Your Customers Across Multiple Brands

CRM and campaign data integration is helping 1-800-FLOWERS better track lifetime customer value by measuring revenue per member, member activity, frequency of engagement, cross-brand shopping

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Global Entertainment Company Cross-sells to Most Valuable Customers

We helped an international entertainment manufacturer looking to create a multi-phased set of programs that expanded and transformed their current digital marketing capabilities.

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Targeted, personalized messaging helped a tech manufacturer increase ROI

Leading Tech Manufacturer Increases E-Commerce Revenue and ROI through Targeted, Dynamic, and Personalized Offers

We helped a leading tech manufacturer streamline operations and deliver highly relevant and timely emails.

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A Veterans Day effort for USAA drove tremendous results

USAA Encourages Military Appreciation

Learn how USAA used powerful creative content and social platforms to reach all-new demographics with a Veterans Day-themed campaign.

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Biopharmaceutical Firm Develops Truly Personalized Experiences

Biopharmaceutical Firm Develops Truly Personalized Experiences

A global biopharmaceutical personalized its site UX, developing approaches to communicate and interact with patients who were interested in learning more about their condition.

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We identified and validated niche audiences for a top credit-card issuer

Cards and Population Expansion

A top credit card issuer used targeting and segment-specific creative to expand its pool of prospects.

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Our multimedia and multi-product loan program substantially improved ROI

Household Loan Engine

A major bank substantially improved marketing ROI with product-level response models and a value-based arbitration engine.

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Lifecycle- and value-based segmentation for a global cruise line

Lifecycle and Value-Based Segmentation

Robust lifecycle models helped a global cruise company reduce the purchase cycle by an average of 12%.

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Search improvement for a pharma brand continues after 12 months

Search Improvement Continues after 12 Months

Using industry-leading best practices, a top-five pharmaceutical company used SEO and SEM to increase qualified leads while reducing costs.

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Ensuring Growth after the Rx-to-OTC Conversion

Ensuring Growth after the Rx-to-OTC Conversion

A top 10 pharmaceutical company saw big gains with a promotion plan that tailored both messaging and information delivery preferences for a new product launch.

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Customer driven portfolio optimization

Customer Driven Portfolio Optimization

A top 10 pharmaceutical company reworked its approach from brand- to customer-focused.

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