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Our Work - Customer Strategy

Highlighted Work

A Leading US Retailer Analyzes Customer Reviews to Build Customer-Centric Products

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Distributor Improves Search Experience With Better Product Content

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All Work - Customer Strategy

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Customer Strategy
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Leading Automobile Manufacturer Gains Deep Insight into Buyer Journey

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Data Integration, Organizational Restructuring Transforms Aviva

Data Integration, Organizational Restructuring Transforms Aviva

Data integration and organizational restructuring has helped to transform a 300-year-old global financial services company rooted in heritage, into a customer-led, agile organization delivering phe

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Targeted, personalized messaging helped a tech manufacturer increase ROI

Leading Tech Manufacturer Increases E-Commerce Revenue and ROI through Targeted, Dynamic, and Personalized Offers

We helped a leading tech manufacturer streamline operations and deliver highly relevant and timely emails.

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Biopharmaceutical Firm Develops Truly Personalized Experiences

Biopharmaceutical Firm Develops Truly Personalized Experiences

A global biopharmaceutical personalized its site UX, developing approaches to communicate and interact with patients who were interested in learning more about their condition.

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Arthritis Foundation Increases Net Revenue

Arthritis Foundation Increases Net Revenue

With Arthritis Foundation looking for all opportunities to cut unnecessary costs, we developed a unique solution to help them stop paying for duplicate names.

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We identified and validated niche audiences for a top credit-card issuer

Cards and Population Expansion

A top credit card issuer used targeting and segment-specific creative to expand its pool of prospects.

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Our multimedia and multi-product loan program substantially improved ROI

Household Loan Engine

A major bank substantially improved marketing ROI with product-level response models and a value-based arbitration engine.

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Ensuring Growth after the Rx-to-OTC Conversion

Ensuring Growth after the Rx-to-OTC Conversion

A top 10 pharmaceutical company saw big gains with a promotion plan that tailored both messaging and information delivery preferences for a new product launch.

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Customer driven portfolio optimization

Customer Driven Portfolio Optimization

A top 10 pharmaceutical company reworked its approach from brand- to customer-focused.

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