All Work - Customer Strategy
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Data Integration, Organizational Restructuring Transforms Aviva
Data integration and organizational restructuring has helped to transform a 300-year-old global financial services company rooted in heritage, into a customer-led, agile organization delivering phe
Leading Tech Manufacturer Increases E-Commerce Revenue and ROI through Targeted, Dynamic, and Personalized Offers
We helped a leading tech manufacturer streamline operations and deliver highly relevant and timely emails.
Cards and Population Expansion
A top credit card issuer used targeting and segment-specific creative to expand its pool of prospects.
Household Loan Engine
A major bank substantially improved marketing ROI with product-level response models and a value-based arbitration engine.
Ensuring Growth after the Rx-to-OTC Conversion
A top 10 pharmaceutical company saw big gains with a promotion plan that tailored both messaging and information delivery preferences for a new product launch.
Customer Driven Portfolio Optimization
A top 10 pharmaceutical company reworked its approach from brand- to customer-focused.