Prior to engaging Merkle, the client was working with a fragmented media reporting solution. Multiple data sources needed to be integrated, resulting in delays for critical decision-making across brands. The client needed a more holistic view of its media program, a clear view on opportunities to reduce waste and optimize spend, and faster time to insight. There was also the task of implementing the security and permission capabilities to enable different views for each unique brand in one consistent format.
Merkle was asked to deliver an overview of the client’s media performance across all channels in the media funnel and updates in near-real time.