A Digital Experience That Delivers

Increasing site engagement for a major insurance company


  • 12%

    Increase in pageviews

  • 38%

    Increase in pages per visit

  • 191%

    Increase in duration of visit

  • 34%

    Decrease in bounce rate, from 40.9% to 27.1%


A major insurance company had a website that was behind their competitors in customer experience.

Coupled with this, it was not set up for the marketing team to efficiently update and optimize their digital presence and they were trying to pivot to a consumer facing strategy from their current reseller strategy.


We set out to develop a site to help consumers research, understand and apply for life insurance products across all digital devices.

This meant Merkle needed to help the Insurer educate the public on its offerings as well as provide a transactional resource for the consumer market.

Through a data-based strategy, engaging creative, the latest SEO techniques, display advertising, marketing management technology, staff training and a responsive design site that displays optimally across all devices, the Insurance Company was rebranded to speak to the modern consumer.

Discover how we did it. Contact us today.