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Our Work - Digital & Web Analytics

Highlighted Work

UGG Rewards: Getting to Know Your Customers through Engagement

UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.

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Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer

Our client was new to Amazon Sponsored Products, only having tested the platform for a three-week stint prior to coming to Merkle.

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A Veterans Day effort for USAA drove tremendous results

USAA Encourages Military Appreciation

Learn how USAA used powerful creative content and social platforms to reach all-new demographics with a Veterans Day-themed campaign.

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Exclusive Resorts Website Redesign

Exclusive Resorts Website Redesign

We built and launched a new responsive site on time and on budget, generating an increase in digital leads and decreases in cost per lead.

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We identified and validated niche audiences for a top credit-card issuer

Cards and Population Expansion

A top credit card issuer used targeting and segment-specific creative to expand its pool of prospects.

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We increased site engagement for a major insurance company

A Digital Experience That Delivers

We helped a major life insurance company through rebranding with a data-based strategy that increased site engagement dramatically.

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