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Samsung Drives Purchase and Engagement Across B2B and B2C ecosystems

Results

  • Revenue

  • Device Activations

  • App usage and frequency

Key to Success:

  • Align program execution to key revenue driving opportunities for Samsung, including carriers and channel employees.
  • Provide compelling incentives for ongoing channel employee participation.
  • Leverage data to make informed program decision across B2B and B2C programs.

Challenge:

In a highly competitive market where handsets cost upwards of $900 and device features may not be enough to encourage an upgrade, Samsung leverages apps and services to drive faster adoption. Since 2016, HelloWorld has helped design, market, and continually improve consumer engagement around these apps and services by providing insights, strategy, creative services, product management, and promotional activation.

Approach:

Samsung Rewards B2C

We partnered with Samsung on the launch of Samsung Rewards in 2016 and continue to collaborate with the ongoing evolution of the platform, including expansion throughout the Samsung ecosystem and integration with strategic partners such as the largest wireless service providers. Overseeing promotional extensions for Samsung Pay, Bixby, Samsung Health, Internet, Samsung Kids, and the Galaxy Store is a way we encourage consumers to engage and earn with Samsung.

 

Partnership Development for Samsung Rewards

Samsung relies on HelloWorld’s promotional execution expertise, along with our ability to tap into our own client base to identify the right partners for Samsung Rewards and Samsung Services. Our partnerships drive revenue and engagement for both Samsung and these partners.

Carrier Engagements

The primary role of promotional overlays is to support the goals of the carrier account teams. We partner with Samsung to provide guidance and campaign support that helps drive sales within each Samsung carrier base, including activations at retail locations (both carriers and big box).

Samsung Elite B2B

Samsung is reliant on channel employees to sell their mobile devices, so we collaborated with the Retail Learning team in the launch and management of Samsung Elite. This app promotes and rewards sales, engagement, and advocacy through a variety of tactics, and it encourages increased product knowledge.

Discover how we did it. Contact us today.