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Transforming the Digital Experience for a Global Insurance Company

Challenge

This global insurance company was searching for an innovative approach to improve its marketing investments, while focusing on the following outcomes:

  • Improve effectiveness in media investment for acquisition purposes
  • Increase the number of multi-product holders by expanding customer identification and cross-sell opportunities
  • Improve customer experience by pushing more relevant messaging, across various channels

Approach

Merkle developed, implemented, and activated a 90-day quick win plan leveraging Adobe Marketing Cloud’s set of solutions – Adobe Audience Manager, Adobe Campaign, Adobe Analytics, and Adobe Target.

Integration efforts included the use of first-party site data for retargeting, exclusion, and segmentation. In addition, Merkle’s team of specialists efficiently led the discovery and creation of traits and segments based on requirements to unify online data with rich CRM data to drive personalization.

Results

10x
Greater reach than before
4x
Uplift in CTR
75%
Reduction in cost per sale
90
Days needed for execution of "quick-win" plan

Keys to success

Developing, implementing, and activate a 90-day, quick-win plan
Using first-party site data for retargeting, exclusion, and segmentation
Unifying online data with rich CRM data to drive personalization

Discover how we did it. Contact us today.