This organization selected Adobe Experience Manager as the uniﬁed CMS platform of choice. It met all of the identiﬁed objectives, and could seamlessly integrate with the other Adobe Marketing Cloud tools currently in use, like Adobe Target and Adobe Analytics.
Axis41 (a Merkle Company), was awarded the services based on their large-scale CMS implementation capabilities, healthcare and regulation expertise, long-term vision alignment, and cultural ﬁt. Starting with an in-depth UX process, we identiﬁed opportunities to improve user flow and created design packages to customize each website through color, type, and imagery. This allowed multiple ofﬁces within the same market to have a unique look and feel – all staying true to the corporate brand.