Due to unprecedented technological change and innovation, FOMO is real among businesses, and to survive, the company's only choice was going to be a journey of constant transformation. Through the collaboration of gyro and B2B International, within Merkle B2B, a campaign was developed to create a new brand positioning for Fujifilm, “Never Stop,” capturing both the drive of Fujifilm and the business imperative of digital transformation.
The spirited campaign launched through an integrated multi-channel media strategy to reach the C-Suite across general industries and healthcare. In addition to out-of-home (OOH), digital out-of-home (DOOH), print, and digital, a partnership with CNN drove awareness and deeper engagement through TV and digital. This campaign launched in the US and has since rolled out across EMEA and APAC.