People: One centralized operations lead was appointed to work as a liaison and decision maker across all stakeholders, agencies, and execution resources.
Prioritization: Campaign requests are now scored by the execution team based on complexity and level of effort. Then, the operations lead prioritizes campaign requests based on business value, urgency, and readiness of campaign assets, fitting as many campaigns into one sprint as total point capacity allows.
Production: Stories are prioritized into sprints, then handed off from creative to the operations team.
Debrief: A sprint retrospective now refines the accuracy of scoring over time and informs process efficiency opportunities to maximize long-term CRM spend.
|June Sprint 1
||June Sprint 2
|Creative hands off to MOPS