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Our Work - Health

Highlighted Work

Dynamic Amazon Bidding Strategy Drives Tremendous Growth for Retailer

Our client was new to Amazon Sponsored Products, only having tested the platform for a three-week stint prior to coming to Merkle.

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Data Integration, Organisational Restructuring Transforms Aviva

Data integration and organisational restructuring has helped to transform a 300-year-old global financial services company rooted in heritage, into a customer-led, agile organisation delivering phe

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A Flexible, Scalable CMS Solution for Leading Dental Support Organization

A Flexible, Scalable CMS Solution for Leading Dental Support Organization

Using Adobe Experience Manager, we helped build a flexible CMS that allowed individual locations to customize site content while maintaining brand identity across the family of sites.

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People-based Marketing Increases HCP Engagement and Marketing Impact

People-Based Marketing Increases HCP Engagement and Marketing Impact

With health care professionals relying on an increasing number of non-personal promotional channels, we have a unique approach to HCP marketing.

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People-based Marketing Delivers Year-over-Year Growth for EmblemHealth

People-Based Marketing Delivers Year-over-Year Growth for EmblemHealth

Using an online and offline media mix informed by data and analytics, EmblemHealth maximized return during the critical open enrollment period.

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Biopharmaceutical Firm Develops Truly Personalized Experiences

Biopharmaceutical Firm Develops Truly Personalized Experiences

A global biopharmaceutical personalized its site UX, developing approaches to communicate and interact with patients who were interested in learning more about their condition.

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Search improvement for a pharma brand continues after 12 months

Search Improvement Continues after 12 Months

Using industry-leading best practices, a top-five pharmaceutical company used SEO and SEM to increase qualified leads while reducing costs.

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