COVID-19 caused a sudden influx of shoppers into ecommerce channels. This trend, while prevalent in the retail industry, was especially prominent in the supermarket and grocery business. Shoppers demanded flexible offerings that supported their new shopping needs.
Albertsons needed to not only engage demand with new and improved omnichannel services in the short term, but also capitalize on the expanded customer reach in the long term by building better digital experiences that eased customer onboarding and encouraged retention.
To enable this bold transition, Albertsons partnered with Merkle and ActionIQ to implement a customer data platform (CDP).