Due to rapid technological change and innovation in the market, the company's only choice for survival was to embark on a journey of constant transformation. Through the collaboration of gyro and B2B International, within Merkle B2B, a campaign was developed to create new brand positioning, capturing the business imperative of digital transformation.
This spirited campaign launched through an integrated multi-channel media strategy to reach the C-suite across general industries and healthcare. In addition to out-of-home (OOH), digital out-of-home (DOOH), print, and digital, a partnership with CNN drove brand awareness and deeper engagement through TV and digital. This campaign launched in the US and has since rolled out across EMEA and APAC.